Presents
Melanie Deardorff
Use Case Studies to Entice
Your Target Market
Thursday, March 11 | 7:00pm
Zoom Presentation
Do you use case studies to market your business? Case studies show your target market how you address and solve your clients’ pain points — implying how you can get the same results for them.
Melanie will cover how to determine which case study format is the right fit for your business, what’s included in a case study, where to use them (hint: think beyond your website) and how case studies can supplement your portfolio.
Melanie Deardorff is a veteran marketer who owns Melanie Deardorff Marketing + Communications. Her background includes 16 years of financial services marketing and management and two stints at self-employment, the most recent starting in January 2016. She loves getting extra mileage from the content she creates for clients, including case studies, reusing and recycling the material for multiple platforms and marketing initiatives. Melanie lives in a suburb of Phoenix, AZ, and admits she spends too much time consuming coffee, Coke Zero and YouTube.
Thursday, March 11, 2021
(Registration required)
Upcoming NJCN Events
April 7 – LinkedIn for Creatives: Perfect Your Profile by Ilise Benun