Branding, Content Strategy, Copywriting, Copy Direction, Creative Direction
Creative professional with in-depth background in beauty, cosmetics, health, consumer goods, fashion, legal and direct marketing; Digital Media strategy; Print Promotion; Experienced in Brand Strategy & Development, New Product Launches, Website Development, Content Strategy, Digital Marketing and Promotion; Content Strategy, Social Media Strategy; Voice Development for core and segmented target customers; B2C & B2B online media; Engagement; SEO; Consistently delivers projects on schedule and within budget while ensuring brand integrity across multiple channels, geographies and media; Project Management experience; Process Re-engineering; Extensive experience in Creative organizational design and effectiveness.
Specialties: Brand Strategy | Brand Development | Digital Marketing | Website Development | Engagement | Relaunch | Re-image | Naming/Taglines | Copy Direction | Voice | Brand Management | Brand Integrity & Consistency | Copywriting | Print | Web | Content Strategy | Blog Strategy & Launch | Social Media | Online Media | Writing | PR | Catalog | Sales Promotion | Packaging | Segmented Marketing | Direct Mail | Market Research | Advertising | P.O.S. | Organizational design | Creative Process | Process Improvement | Project Management;
Can do: MS Office: Word, Excel, PowerPoint; CMS; WordPress; Blogger; InDesign; Photoshop; <em>editorial</em> HTML; Facebook; Twitter; LinkedIn; Pinterest; G+; FourSquare; youtube; Hootsuite & Tweetdeck; Prototyper; MapEdit.