What’s Working in E-mail Marketing Today

NJ Creatives Network and the Executives Club of New Jersey will be co-hosting

Bob Bly

What’s Working in E-mail Marketing Today 

Come and join us 
Wednesday, January 4, 2017
6:00pm – 9:00pm
in conference room B downstairs

This session reveals what’s working today in e-mail marketing for selling information products – and how to apply these techniques to your own campaigns. You will discover:

  • A proven business model for making money with e-mail marketing.
  • Anatomy of an e-mail marketing message.
  • The back-end of the e-mail: landing pages and micro-sites.
  • The secret of “transparency” in e-mail marketing.
  • The 4 U’s formula for writing subject lines that can increase click-through rates 25% to 50% or more.
  • What should be in the “from” line?
  • Deciding on format: text, HTML, or text in an HTML shell.
  • What works best in e-mail: long or short copy?
  • Increasing e-mail response rates with pictures.
  • The most powerful secret for successful e-mail marketing.
After leaving this session, Bob guarantees you will know how to:
  • Write e-mail copy at a level far above ordinary copywriters.
  • Know when e-mail copy submitted to you won’t work and what is needed to fix it.
  • Use testing to increase your chances of a profitable e-mail marketing campaign.

About our Speaker – Bob Bly

A freelance copywriter with more than 3 decades of experience, Bob Bly has written copy for dozens of clients including Agora Publishing, IBM, AT&T, BOC Gases, and Medical Economics. He is the author of more than 85 books including The Copywriter’s Handbook (Henry Holt) and Internet Direct Mail (NTC Business Books), one of the first books published on e-mail marketing. He sends, tests, and analyzes the results of the approximately 10 million e-mails he sends to his list of 65,000 online subscribers each month.
Reservations taken through PayPal
(Pay with your Credit Card or PayPal account)
Member Free *      Non-Member $15
Limited seating – Reserve your seat now!
NOTE: Due to library restrictions refreshements cannot be served.
Pre-registration is required for Members – RSVP to Roxanne
* NJCN   Dues-paying Member
* ECNJ   Member