How Public Relations Can Help Your Businesses Grow

WHO should attend

Creative Communications and Business Professionals [including Graphic/Web Designers, Illustrators, New Media, Film/Video Producers, Photographers, Writers and more…]

About the Event

Your uniqueness, your story is what differentiates you from everyone else in your industry. Public relations is the number one marketing tool that separates business leaders from business professionals. Companies who grow are run by business leaders. What are some of the tools public relations specialists employ to build a company owner into a company leader?

Being quoted in trade and business publications is one way to build credibility. Authoring an article instantly makes one an expert in their field. Business people who practice these techniques, as well as a host of other strategies, become good “sources” and “go-to” people for the media. The company and its leadership begin to appear in the media. Customers and referral sources start to notice and publicity or buzz gets created. It is this publicity that opens doors to audiences not previously considered. PR provides entree into markets/sectors, etc., the company might not have previously known about or explored. The visibility obtained from targeted public relations positions a company and its leadership team for continued recognition, and ultimately, favorably impacts the bottom line.

About our Speaker – Amy Wachtel Delman