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September 14, 2005

Program:
“Art Licensing 101”

Speaker: Lisa Fondo

Licensing can establish a welcome new market for freelance artists, but success comes less from technical accomplishment than from networking expertise and persistence. So says Lisa Fondo, owner of Persistence of Vision, Ltd., a successful Teaneck, New Jersey-based licensing agency.

For artists wishing to enter the field, or those who want to brush up on their knowledge, Lisa will present “Art Licensing 101,” a wide-ranging view of the field by the owner of a successful art licensing agency with worldwide scope. Lisa will discuss what art licensing is, who licenses art, how to get work licensed, and she’ll talk about some of the pitfalls of the trade.