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Writer/Publicist. Freelance copywriting, editing, PR, marketing, consulting. Over 40 years in publishing, corporate PR/marketing. Hourly/project rates for business articles, press releases, ad copy, brochures, direct mail, annual reports, Web content.
Special Project:
International Recording Media Association
For three years, Steve Traiman provided consulting and promotional services to the International Recording Media Assn. (IRMA). This 35-year-old trade association based in Princeton, NJ, serves as the advocate and forum for the exchange of management-oriented information on global trends and innovations that drive recording media. To promote four annual conferences, he provided pre-event publicity, on-site coverage and photography, and follow-up edited highlights for a Special Report newsletter to members, media and the industry
Special Project:
TNT Red Star Express
For TNT Red Star Express, now a part of U.S. Freightways, Steve Traiman and associates provided a series of direct mail brochures and inserts for sales representatives and customer service.
Elements included a corporate folder highlighting seven service principles; 4-color brochures for new routes Coast to Coast, to Florida, and to the Southwest; 4-color inserts for new routes to the Midwest, Alaska, Hawaii, Puerto Rico and TNT Partnerships; plus 30 individual 2-color, 2-sided Terminal inserts with to/from service days between all locations.
Total impact of the campaign was a significant increase in customers and sales, despite a month-long strike at the headquarters terminal in Newark, NJ.
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