|Creative Copy by Steve Traiman:
Writer/Publicist. Freelance copywriting, editing, PR, marketing, consulting. Over 40 years in publishing, corporate PR/marketing. Hourly/project rates for business articles, press releases, ad copy, brochures, direct mail, annual reports, Web content.
International Recording Media Association
For three years, Steve Traiman provided consulting and promotional services to the International Recording Media Assn. (IRMA). This 35-year-old trade association based in Princeton, NJ, serves as the advocate and forum for the exchange of management-oriented information on global trends and innovations that drive recording media. To promote four annual conferences, he provided pre-event publicity, on-site coverage and photography, and follow-up edited highlights for a Special Report newsletter to members, media and the industry
TNT Red Star Express
For TNT Red Star Express, now a part of U.S. Freightways, Steve Traiman and associates provided a series of direct mail brochures and inserts for sales representatives and customer service.
Elements included a corporate folder highlighting seven service principles; 4-color brochures for new routes Coast to Coast, to Florida, and to the Southwest; 4-color inserts for new routes to the Midwest, Alaska, Hawaii, Puerto Rico and TNT Partnerships; plus 30 individual 2-color, 2-sided Terminal inserts with to/from service days between all locations.
Total impact of the campaign was a significant increase in customers and sales, despite a month-long strike at the headquarters terminal in Newark, NJ.
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